Product Page - Barone, Michele: Let's Fix Re-Packing, 2018
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We consumers are used to getting what we want, when and where we want it - we expect variety and convenience.
For the consumer goods sector, this is resulting in a growing amount of non-standard formats, small portions, increasing ecommerce demand and delivery options, always new and appealing products and packs designs, flashy retail promotional packs and displays.
CPG companies struggle to cope with such a growing amount of pack formats, resulting in an exponential increase in product repacking – products are unpacked and repacked (usually manually by contractors) to adapt to the consumer needs.
For some organizations this can be up to 30% of the volume, rapidly eroding margins and increasing packaging waste. This trend is unsustainable, from business and environmental perspectives.
We will share examples of our projects and other provocative ideas to fix the repacking problem. We will include short term fixes and medium term transformational solutions.
For the consumer goods sector, this is resulting in a growing amount of non-standard formats, small portions, increasing ecommerce demand and delivery options, always new and appealing products and packs designs, flashy retail promotional packs and displays.
CPG companies struggle to cope with such a growing amount of pack formats, resulting in an exponential increase in product repacking – products are unpacked and repacked (usually manually by contractors) to adapt to the consumer needs.
For some organizations this can be up to 30% of the volume, rapidly eroding margins and increasing packaging waste. This trend is unsustainable, from business and environmental perspectives.
We will share examples of our projects and other provocative ideas to fix the repacking problem. We will include short term fixes and medium term transformational solutions.