This presentation will provide insight in to the latest trends in European retail, looking at the rapid growth of ‘discounters’ and how this is changing the retailer landscape. In addition the presentation will provide a view on the growth of e-commerce, running in parallel to the discounter trend. The presenter will discuss how suppliers are facing potentially conflicting and divergent demands from retail and e-tail (the challenges and dilemmas), as well as some of the key opportunities for packaging, retail and the supply chain. Takeaways: 
• A view of retail and consumer trends in Europe 
• Insight in to the complexities of managing e-commerce from packaging perspective 
• Stimulus for improvement opportunities through case studies showing poor and good practice