Product Page - Fornasiero, Greg: Adapting to the Re-configuration of the Retail Supply Chain, 2015
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Fornasiero, Greg: Adapting to the Re-configuration of the Retail Supply Chain, 2015
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Many of the major retailers today must sell through both retail outlets and online channels to remain competitive and relevant. This change in the delivery process is transforming retail supply chains from a unitized bulk storage operation to a single package environment. However, in the current transition state, retailers are challenged with managing the balance between cost and performance. The task of package design and test requirements becomes more challenging when products are established in a “Brick and Mortar” retail business, and begin to rapidly gain sales in the online environment. Takeaways: Understand the difficulty of designing universal packaging and to explore options for finding the appropriate balance between the right “retail” package and the right “E-Commerce” package. Explain different ways, data, testing and research can help strike the right balance for the design approach.





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Tags: eCommerce, Retail, Supply Chain