Leading organizations are embracing sustainable design practices not only because they are good for the environment, but also because they are good business. Today, the concepts of sustainability are being integrated into business models and product strategies across the board. Cradle-to-Cradle programs are an example of the application of sustainable design to real-world business practices. Programs like these represent a fundamental shift away from the ‘damage-minimization’ and ‘damage-management strategies’ of the recent past and takes ‘Green’ to the next level, a level where it makes sense to business and the environment so it might actually work. This presentation will present a case study on the reasons and rationale for an innovative new R-Value program which demonstrates how a cradle-to-cradle program can be implemented quickly and successfully through the application of logic, the spirit of partnership, and a little ingenuity.