Increasingly, packaging is being viewed not as an expense to be dealt with, but as an asset to be leveraged. When viewed in this way, effective package design becomes paramount. The aging of the population has also brought increased focus to the usability of packages. However, traditionally, scientific focus has heavily emphasized interactions between the product and the package, not consumers and packages. This presentation will highlight ongoing work at the MSU School of Packaging which is attempting to provide quantification to the interface between people and packages in order to create informed designs.