Sustainable Packaging within an organization should be viewed in the context of overall Sustainable Practices encompassing the entire business enterprise. For Distribution Packaging specifically, Sustainability should start with packaging performance objectives and then address more global issues such as materials, processes, metrics and standards. The selection of appropriate performance criteria then becomes crucial to the overall success of more holistic considerations of Enterprise Sustainability. This presentation will deal with both real-life examples and proposed processes for setting and working toward Sustainability objectives in Distribution Packaging operations.