Event Registration - International Safe Transit Association
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Effects of Social Media and Packaging on e-Commerce Shippers Webinar
8/15/2018Event Description
Wednesday, August 15th 1:30-2:00pm EST
Jack Mahoney
Brand Manager
Pregis
Today, many companies build their brand primarily through digital interactions with customers and the ensuing package deliveries from online purchases. Brand value is increasingly important due to competitive pressure from the largest retailers, distributors, and store brands. As a result, businesses are looking to own and optimize their brand experience to drive future sales. A key component of brand experience is the protective packaging used to reduce damages and capitalize on the unboxing experience. This session will dive into the quantifiable value provided by delivering a positive customer experience and its impact on future sales.
Takeaway:
You must be registered by 11:30am (EST) on August 15th to participate.
Jack Mahoney
Brand Manager
Pregis
Today, many companies build their brand primarily through digital interactions with customers and the ensuing package deliveries from online purchases. Brand value is increasingly important due to competitive pressure from the largest retailers, distributors, and store brands. As a result, businesses are looking to own and optimize their brand experience to drive future sales. A key component of brand experience is the protective packaging used to reduce damages and capitalize on the unboxing experience. This session will dive into the quantifiable value provided by delivering a positive customer experience and its impact on future sales.
Takeaway:
- e-Commerce trends
- e-Commerce segment priorities in regards to protective packaging
- Customer experience and impact on future orders
- Groundbreaking research quantifies emotional response to damage
You must be registered by 11:30am (EST) on August 15th to participate.