The 'three R's' of sustainability are: Reduce, Reuse and Recycle. In that exact order, with the goal to Reduce as the primary objective. The intent should be, to be efficient with the use of materials, to prevent waste and to conserve natural resources as much as possible. Recycling is often not an efficient process. Additionally, recycling industry has been struggling recently due to the drop in prices for recyclable goods and due to the difficulties in obtaining uncontaminated collection, so it should be considered as the last resort before discarding something in the waste (landfill). Therefore, packaging minimization should be the main goal. In order to do that, the Root Causes for the highest impact accidents that damage packaged goods need to be identified. Once that's done, anybody that is involved in shipping and handling boxes can work towards fixing these outlying. As mentioned, these are rare & preventable accidents that should not happen often. But currently all boxes have to be designed and supported to survive such high impact drops. This goes against the idea of efficiency and preventing waste.