While it leads the global retail opportunity index as the greatest under-served market in the world, the Indian logistics/supply chain sector has yet to even meet the requirements of the urban population due to challenges such as poor infrastructure, highly fragmented supplier base, complex systems of taxes & government regulations, ineffective usage of information technologies & communication, insufficient mature distribution channels, non-existent warehouse standards, and disorganized trucking operations. The general intended supply chains in India are fairly unique. This presentation provides summary details of the supply chain related distribution activities of 13 CPG manufacturers, retailers and e-commerce companies in India. While quite a few of the companies included in this study follow adapted versions of western supply chain models, a majority rely on fairly unique versions of the Indian legacy models.