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2020 Omni-Channel Packaging Strategies Series Session 4
9/30/2020 - 9/30/2020
1:30 PM - 2:30 PM

Event Description
SESSION 4 | September 30th | 1:30-2:30 EST

Navigating Amazon's SIOC Packaging Program: Approach and Best Practices from Keurig Dr Pepper 

Kara Revoir 
Packaging Development Engineer III 
Keurig Dr Pepper

 

Lucas Magnant 
Packaging Engineering Manager 
Keurig Dr Pepper 
 
 

Designing for single parcel distribution poses many challenges associated with cost, material limitation, aesthetic tradeoffs, and multi-channel compatibility. With the recent update to Amazon's SIOC program, many CPGs are having to confront these challenges to avoid chargebacks and ultimately practice 'responsible packaging by design.' As an early adopter of the SIOC program, Keurig Dr Pepper has implemented numerous packaging changes to enable SIOC compliance and an omni-channel focused packaging portfolio. Having cycled through this program several times, we'd like to share key learnings and best practices for the major phases of the certification process; eligibility assessment, test execution, and enrollment. 
 
Takeaways: This presentation is aimed at sharing KDP's day-to-day interaction with Amazon's SIOC certification process. Ground-level perspective and lessons learned will be highlighted by real-world examples. This is meant to be thought-provoking and help you tailor your organization's approach when participating in the program. 
 
Kara Revoir Biography: Education: BS Biological Engineering, Cornell University, 2010. Kara spent her early professional career as a Process Development Engineer and has recently moved into Packaging Engineering. She is focused on packaging performance across KDP's many distribution channels and is responsible for major network-wide productivity initiatives. ISTA CPLP Technologist. 
 
Lucas Magnant Biography: Education: BS Packaging Engineering, Rochester Institute of Technology, 2011. Luke currently works at Keurig Dr Pepper as the Packaging Engineering Manager responsible for secondary/tertiary packaging and management of KDP's ISTA-certified dynamics lab. ISTA CPLP Technologist. 
 

E-Commerce First Package Development using Generative Design Technology

Chandrasekhar Arcot
CTO
Axiom Consulting Ltd

 

E-Commerce is moving towards being the distribution channel of choice. This pandemic played a significant role in accelerating the growth of e-commerce as it is viewed as a potentially better sterile experience for the customer.  

The structural design requirements of e-commerce channels are significantly different from that of a traditional unit-based shipment. The quick fixes using basic modifications to the existing designs generally do not perform well in e-commerce shipments. The knowledge and experience are evolving in 'Design for E-commerce' and hence making it more relevant for the use of newer and disruptive methods such as Generative Design to help augment the package development process.

In this paper, we discuss the use of an emerging area of Generative Design which combines the science of structural optimization and machine learning to: 

  • Algorithmically generate 100s of design options  
  • Help explore non-intuitive, non-traditional design options  
  • Upfront evaluation of generated designs leading to more optimal starting points  
  • Reduced prototypes  
  • Potentially address the sustainability challenges associated with E-commerce 

Biography: Industry experience of over 25 years in applying cutting edge technologies to address various phases of engineering design & development of various products across automotive, aerospace, FMCG, and consumer product verticles.  As a co-founder at Axiom in the last 18 years + I have worn several hats with a primary focus area of driving technology initiatives. This includes developing new technologies or pushing boundaries on the known technologies all of these with customer/customer at the center. We implement commercial scale ML/DL solutions for major CPG/FMCG customers along with modeling, simulations, and design automation to drive design, development, and distributions of their products and packages.