2020 E-Commerce Packaging Technologies

Tania Montesi
e-Commerce Business Development Manager
H.B. Fuller

As the e-commerce market continues to grow, the increased number of touchpoints along the supply chain requires e-Commerce packaging to be more versatile than ever. Packaging is expected to protect the contents inside and prevent tampering in the optimized structural design while meeting consumer needs for frustration free opening, great unboxing experiences, and painless return-ability. Tania will provide a summary of the 2020 e-commerce landscape and the impact on primary and secondary packaging as well as share her market expertise on how these solutions can enhance packaging design and empower brand integrity while improving consumer experience. 

Takeaways: Understand how the market has changed in 2020 and what options CPG's and converters have to address that change (testing, new industry wide products, new partnerships and development). 

Biography: Tania Montesis experience in packaging manufacturing, marketing & innovation spans more than 18 years. She holds a bachelors degree in Communications from Hautes Études Commercials (HEC) in Montreal, with focus area in marketing management.  Ambitious and determined, Tania is successful at discovering new customer insights, and developing solutions that fulfill unmet market needs.