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2020 Omni-Channel Packaging Strategies Series Session 6
10/14/2020 - 10/14/2020
1:30 PM - 2:30 PM

Event Description
SESSION 6 | October 14th | 1:30-2:30 EST

Getting Started with E-Commerce Packaging Tools

Rich Lindgren
Sr. Manager, Packaging Optimization
Chainalytics

 

Which packing technologies make sense for your e-commerce business? This is our unbiased answer.

E-commerce has comprised an ever-growing slice of the retail pie since the late 1990s. And the ongoing COVID-19 pandemic has only accelerated its impressive rate of growth. All signs point to e-commerce becoming the dominant channel for retail sales with Nasdaq estimating that we will see 95% of purchases facilitated online by 2040

Companies looking to prosper in the e-commerce marketplace need a plan-one which includes packaging that is specifically designed for the channel. A well-developed e-commerce packaging approach should, of course, save money, reduce order fulfillment times, and shrink your organization's environmental footprint. However, it also needs to adequately protect and present your products and deliver a smooth and satisfying unboxing experience-contributing to increased customer satisfaction and positive online reviews.

Unfortunately, packaging does not often get the attention it deserves and requires during the product development process. This oversight results in value-increasing opportunities, from increased sales to transit efficiencies, being left unrealized.   

This webinar is for the packaging engineer or supply chain leader with a new or growing e-commerce unit. During the session, we will highlight the tools and methods that merchants, and manufacturers can use to make their fulfillment operations more efficient and better protect their products in transit. To wrap things up, we will share three of the most common e-commerce scenarios with unbiased packing solution recommendations. These will feature varying levels of issue complexity, financial investment, time-to-implement, and expected benefits and ROI.

Takeaways:

  • Tools & ideas that can be applied to your own e-commerce fulfillment operations
  • Learn the questions to ask and the data you will need to make good e-commerce decisions