New Package Ideas for the e-Commerce Space

Jim Chrzan
VP Content and Brand Development
PMMI Media Group

Poke that brain and develop your sense of wonder at ingenuity and innovation: 40 minutes of all the latest examples of clever, eye-catching, practical ideas from brands, designers and 3PLs.  Packaging Worlds Jim Chrzan will take you on a fast-paced journey sharing disruptive e-commerce packaging ideas from around the globe.  From unboxing to sustainability,  meal kits to kitty condos,  how your peers are meeting the omnichannel challenge.

Biography: PMMI Media Group, publishers of Packaging World, Healthcare Packaging, ProFood World, Contract Packaging and Automation World, is part of PMMI, The Association for Packaging and Processing Technologies. PMMI represents more than 850 North American manufacturers and suppliers of equipment, components and materials as well as providers of related equipment and services to the packaging and food and beverage processing industries. Jim travels the U.S. and Europe representing members, speaking on e-commerce, cannabis packaging challenges, automation, sustainability and other issues driving change in the packaging marketplace.
 

The Omnichannel packaging challenge: Boosting Consumer Quality Perception and Online (re-) sales 

Herwin Wichers
Market Development Director
Smurfit Kappa

From the moment a product comes in to contact with its packaging, it goes on a journey that will have an impact on a company's image. What it will go through in the supply chain? How it will represent your brand (damage and appearance) when it arrives at the consumer? Packaging in ecommerce is the perfect opportunity to highlight your product and gain brand presence in a consumer's home. We do however have to remember that every moment before that also plays an essential part in painting a picture of your brand. We want to share our insights gained from 80,000 shoppers worldwide to encourage people to think deeper into all elements of their packaging, from structural design, to print, Omni channel supply chain performance and sustainability. 

Biography: Herwin holds a Master in Business Administration as well as Technology & Innovation Management. He has over 15 years of experience in the packaging industry across different management roles in the sales and business development areas. He has a large breadth of knowledge and experience of working with and being responsible for some of the world's largest FMCG customers. During recent years, Herwin has been part of, and managed a multi-discipline innovation team (from development to implementation) with a clear focus and record of accomplishment in ecommerce, supply chain and logistics. Sustainability is one of his passions, both from a business perspective and personally, being a father of three he wants to leave them a better planet. His current responsibilities include growing and building the ecommerce category for Smurfit Kappa and its customers.